Serena Williams is redefining the spectrum of unforgettable opportunities for all who believe that their dreams can, and will come true. Known as a world phenomenon on the tennis court, Serena is working hard behind the scenes off the court to expand her love of fashion through the gift of inclusion.
In collaboration with Nike, the Serena Williams Design Crew is a program initiative that allowed 40 applicants to complete a design challenge at Nike’s headquarters in New York City. From this prestigious group, 10 applicants have now advanced to an apprenticeship at Nike’s global headquarters in Beaverton, Oregon. At this stage, the designers will spend the next seven months orchestrating a capsule collection alongside Williams and Nike designers.
Harlem’s Fashion Row and other organizations played a vital role in maintaining a diverse group of applicants from the New York area. We look forward to the final reveal of this highly anticipated capsule collection.
