LOS ANGELES – (May 1, 2017) – Today, BET NETWORKS and AEG announced participants in this year’s highly anticipated Celebrity Basketball Game presented by Sprite® and Statefarm, taking place at BET Experience at L.A. LIVE, June 22-25, 2017. Players will include Nick Cannon, The Game, YG, Joey Bada$$, Tank, Soulja Boy, Bell Biv DeVoe, DJ Mustard, Jidenna, Brandon T Jackson, Trevor Jackson, Doug Christie, Dave East, Stevie J, and Rotimi, alongside ESPN guest announcers Jemele Hill and Michael Smith. Tip off for the BET Experience Celebrity Basketball Game takes place at 12:00 p.m. PST and will be streamed LIVE to fans at home on www.bet.com.
Also announced is a fresh new interactive sneaker event, Kicksperience. The activation will highlight the sneaker culture phenomenon, bringing together generations of culture defining sneakers, streetwear brands, art, and music to the robust BET Fan Fest line-up. The electrifying pop-up will incorporate artists and tastemakers, authentic to sneaker culture, for the ultimate buy-sell-trade experience. On-site activations at the event will include the Vendor Village featuring a new hashtag buy-sell-trade trading pit, unique customization and collection battles, live art mural painting by artist JC.Ro, and a Half Court Stage including performances, live DJs, and meet & greets with Fat Joe and Joey Bada$$. The one-of-a-kind event will also feature the New Kicks and Chill Lounge where attendees can capture the excitement of securing their new kicks with a 180-degree sneaker photo booth, limited releases, and a special NBA 2k17 activation.
Fans will also be able to enjoy incredible concerts as a part of the BET Fan Fest on Saturday, June 24 and Sunday, June 25, with just announced performances from hit makers and hot up-and-comers including Cardi B, Aminé, Dave East, Goldlink, Nick Grant, Kap G, A Boogie, PnB Rock and Kyle on the BETX Main Stage sponsored by Nissan. The Coca-Cola Music Studio will also feature some of today’s hottest newly discovered acts including Taylor Girlz, Billion Dollar Baby, Zay Hilfigerr and Zayion McCall (“Juju On That Beat”), The Bomb Digz, Ayo & Teo, Christian Combs, Elhae and Spencer Ludwig. On Sunday, BET will host a joyful Gospel Event on the BETX Main Stage with moving performances from Israel Houghton, Tasha Cobbs, Jonathan McReynolds and Mali Music as well as Pastor Touré Roberts and Sarah Jakes Roberts delivering a powerful message.
This year, the BET Experience is introducing the new BET Fan Fest wristband which all attendees will be required to wear upon arrival to enter the BET Fan Fest. Beginning today, fans will be able to register for the BET Fan Fest wristbands by downloading the BETX ’17 app or going to betexperience.com. The BET Fan Fest wristband gives access to some of the hottest events happening during the BET Experience weekend, including the BET Experience Main Stage music performances, Genius Talks sponsored by AT&T, BET Experience Fashion & Beauty, Coca Cola Music Studio, the NEW Kicksperience, World of Dance, Dell Gaming Station, Nickelodeons’ $50K Kids’ Choice Sports Triple Shot Challenge, and the NEW BET Casting Call. Additionally, access to the Celebrity Basketball Game will be available for purchase starting today.
As previously announced, BET Networks will make its return to Los Angeles for the four-day music and entertainment festival, the BET Experience at L.A. LIVE presented by Coca-Cola®, June 22 – 25, 2017. Teaming up with AEG, one of the leading entertainment companies in the world and developer/operator of L.A. LIVE and STAPLES Center, the BET Experience at L.A. LIVE presented by Coca-Cola® will feature some of today’s hottest artists including Snoop Dogg, Wiz Khalifa, Migos, A$AP Rocky, ScHoolboy Q, Bryson Tiller, Kid Cudi, Gucci Mane, Jhené Aiko, Rae Sremmurd, Jidenna, Young Thug, Desiigner, Lil Yatchy, Pusha T, THEY., H.E.R., Playboi Carti and Khalid. The four day event will showcase the best in music, entertainment and interactive activations at the fan festival, BETX Live Show tapings, seminars and celebrity appearances.
VIP Packages for the 5th year of the BET Experience weekend are better than ever and now on-sale. In addition to VIP amenities throughout the weekend and incredible seats for STAPLES Center shows, three levels of BETX VIP Packages offer guests the only opportunity to purchase tickets to the highly-anticipated BET Awards, broadcast live from Microsoft Theater. Last year the in-demand VIP Packages sold out, so guests are encouraged to purchase now before the allotment is depleted. Full package amenities and pricing for the Diamond, Platinum and Gold VIP Packages can be found by visiting BETExperience.com or by calling (877) 234-8425.
General tickets for the BET Experience at L.A. LIVE presented by Coca-Cola® are on sale now at .
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