Beauty Fashion Light Up the Room The Roux

MY BLACK IS BEAUTIFUL ESSENCE FESTIVAL 2018

Women from around the country invaded New Orleans, Louisiana July 5th-8th with a spirit of expectation, joy, and sisterhood to participate in the 2018 Essence Festival presented by Coca-Cola. The Essence Festival encourages and motivates African American females to live their best life unapologetically. Therefore the My Black Is Beautiful campaign provided multiple activations to solidify […]

The Roux

Oprah’s First Essence Festival

Everyone by now should be aware of the Oprah effect. This is when Oprah’s name or appearance causes an uproar among audiences or an environment. The Ernest N. Memorial Convention Center in New Orleans, Louisiana was on high alert and the vibration in the building was electric. The picture below is just a glimpse of […]