Women from around the country invaded New Orleans, Louisiana July 5th-8th with a spirit of expectation, joy, and sisterhood to participate in the 2018 Essence Festival presented by Coca-Cola.
The Essence Festival encourages and motivates African American females to live their best life unapologetically. Therefore the My Black Is Beautiful campaign provided multiple activations to solidify the black girl magic that exudes from our soul.
View a brief recap of MBIB photos in celebration of black women below for your enjoyment.
#BlackGirlsDo Dinner
This event was hosted by Lisa Nichols and featured a perfomance by Gallant. Queen Latifah attended this intimate program and spoke about the power of empowering others, and she announced her new initiative with P&G- Queen Collective.
My Black Is Beautiful Booth
The MBIB booth at the New Orleans Morial Convention Center kept the crowd moving with a live DJ, mini-makeovers, giveaways, a product preview of the new collection (Head & Shoulders Royal Oils) with celebrities such as Erica Campbell, Naturi Naughton, Raheem Devaughn, Mona Scott-Young and more.
My Black Is Beautiful Empowerment Stage
Naturi Naughton served as the MBIB celebrity ambassador and was joined by Necole Kane and Kela Walker for an empowering moment on self-love.
Brunch With Bae Podcast
Michael B. Jordan spoke with the ladies of Essence and MBIB to discuss his love of black women and much more.
