The NFL recently announced the third annual My Cause, My Cleats campaign which focuses on the important charitable causes that affects the heart of individual players.
For games during Weeks 13-15, each NFL team will designate one home game as their My Cause, My Cleats game; players will wear customized cleats reflecting their commitment to charitable causes during these games.
More than 800 players are planning to showcase their causes on-field during My Cause, My Cleats games. The topics players selected represent hundreds of different charitable organizations, from ones that focus on bullying prevention to those that work with autistic youth to those that support families impacted by gun violence.
Players will share images of their cleats and the stories behind them on social media, using the hashtag #mycausemycleats. Players and teams worked directly with local customizers as well as Nike, Under Armour and Adidas to design their cleats.
Players will have the opportunity to raise funds for the causes of their choosing by auctioning their cleats at NFL Auction; 100% of funds raised will be donated to charities selected by players.
Fans may bid on game-issued player cleats at NFL.com/Auction and help players raise funds for their chosen causes. In addition, fans can visit www.nfl.com/mycausemycleats to learn more about each player’s chosen cause.
Featured Pictured: NY Giants RB Saquon Barkley desires to represent his niece Amirah, and bring more awareness to the 22Q-Deletion DiGeorge Syndrome that she courageously fights everyday.
