The first-ever “NFL Pro Bowl VERZUZ presented by Verizon” will take place every night beginning January 26-29, 2021, at 8:00 PM ET on Instagram, Twitter, Facebook, YouTube, and more. NFL Hall of Famer Deion Sanders and NFL Network’s MJ Acosta-Ruiz will host as Pro Bowl players Deshaun Watson, Jamal Adams, Budda Baker, DeAndre Hopkins, Jalen Ramsey, Cameron Jordan, Myles Garrett and more go head-to-head in real-time to determine the winners of several entertaining categories, showcasing their talents on and off the field.
Suppose you’re familiar with producers Timbaland and Swizz Beatz music battle phenomenon titled Verzuz. In that case, you’ll understand the magnitude of greatness that has emerged from artists being able to share their music with the world. With the potential of having 1.1 million viewers across all social media and technology platforms, it was inevitable for the NFL to make their mark utilizing this cultural celebration.
“Our Social and Influencer programs are centered around developing innovative concepts that help expand the reach of NFL players as well as our game to younger and more casual audiences. This opportunity to connect the NFL Pro Bowl with VERZUZ for the first time is a perfect continuation of our strategy and something we believe both the fans and players will enjoy,” said Tim Ellis, NFL EVP & Chief Marketing Officer.
Full player matchups will be announced on Monday, January 25, via NFL and VERZUZ social media accounts.